Solar Sales Expert

Selling solar used to be straightforward — customers were motivated by fear of loadshedding and rising electricity costs, and closing deals was relatively easy. That market has changed. Customers are more informed, more cautious, and less driven by urgency. Winning business now requires a different approach.

Solar Sales Expert is a practical course designed for people running or working in small and medium-sized solar companies who want to close more deals based on solid financial proposals and genuine customer value rather than anxiety-driven selling.

You'll learn how to build convincing financial cases for PV systems of all sizes, tailored to a customer's actual consumption and needs. We'll work through quoting processes, turnaround time optimisation, and project management basics. The course ends with a hands-on case study where you put together a complete financial proposal and present it, so you leave with a repeatable process you can use immediately.

International accreditation by the German Solar Energy Society (DGS e.V).

• Marketing and sales strategies for the solar industry in a post-load-shedding market
• Financial feasibility calculations for PV systems: how to read and present them to customers
• Tailoring proposals to customer consumption profiles and financial goals
• Project management: structuring quotes and optimising turnaround times
• Hands-on exercise: full financial proposal preparation based on a real case study

A basic understanding of how solar PV systems work is required. You don't need to be technical, but you do need to be comfortable talking about solar in general terms.

If you're new to solar, we recommend completing Solar 101 or the Principles of PV Systems eLearning course first. If you have a technical background, SuperSolarSchool is the stronger preparation. 

When you click on REGISTER, you will need to provide all of your particulars in order to be issued with a pro-forma invoice. Your attendance of any training or assessment can only be confirmed on full payment of the invoice. Please consult our T&Cs for more information.

Solar Sales Expert is for anyone who needs to sell solar professionally and persuasively:

• Solar entrepreneurs and business founders - whether you're just starting out or looking to sharpen your commercial edge
• Sales staff and team leaders at solar companies who want a more structured, confident approach to closing deals
• Installers and technical professionals who are taking on a customer-facing or business development role
• Company owners and managers who want to improve their quoting, conversion rates and turnaround times

Solar Sales Expert gives you the commercial foundation to grow a solar business. Here's where participants typically go next, depending on their direction:

• Move into larger commercial deals. If you're winning residential projects and want to pitch for commercial and industrial work, Commercial PV Design gives you the technical depth to design and quote for bigger systems confidently.
• Sharpen your design and proposal tools. The PV*SOL Live Webinar is a focused session on solar simulation software widely used to generate professional financial proposals - a direct practical tool for anyone doing serious sales work.